Insurance…it’s something most of us have yet we don’t know it’s there until we need it. But insurance companies shouldn’t let themselves “be forgotten”. Once an insurance company sells insurance, they should continue to foster a relationship with each and every client. If not individually, at least as a group. That’s where Facebook comes in.
Facebook and many other social media channels gives insurance companies the ability to openly communicate and engage with their clients, potential clients and community. Remember that social media is a 2 way street, so those client can also openly communicate with the insurance company.
And the great thing about Facebook and social media is that it does not matter what kind of insurance the company provides. Home insurance from prudential (www.prudential.com)? Or car insurance from Acceptance (www.Acceptanceinsurance.com), Facebook is an open forum to communicate and discuss topics both related and unrelated to insurance. This level of open communication helps insurance companies the opportunity to interact with the community on a more personal level, not just always about insurance policies.
If you are an insurance company looking to make sue of one of the most powerful social media channels today, here are just a few quick tips to help you get started:
#1: Facebook Timeline is Good Tool: Timeline allows customers to get involved with your business’s page. Customers can pin a post to your timeline and they can highlight posts, too. When you highlight a post it uses the entire Timeline tool, all you have to do is click on the star next to the post and it will stretch along the Timeline. When you Pin a post it reminds your customers about the situation every time they visit your page. Use simply hover over the right corner and click on the pencil and chose “pin to top.” The other important step is to change your cover photo frequently and to use the cover photo to keep your customers informed of specials and what is happening at your business.
#2 Provide a Call for Action: When you post, request that your readers get involved in the posting. Ask questions, ask for opinions, and get your customers engaged. The fact that you want them to answer your posts will make your business memorable.
#3: Include High-Interest Content: You do not need to post unique content many times per day. You can also include content from other people in your industry, like news articles and photos that are highlighted elsewhere online.
#4: Be Real: When you show your human side, people will be more interested in following your business. Include your name when you respond to posts and be proud to share your human side. If you make mistakes, don’t be afraid to talk about mistakes – it connects more customers to your business and being honest is the best way to draw customers. People are attracted to pictures, so include real, action shots, too.
#5: Facebook Apps are Your Friends: There are so many useful Facebook Apps that can help engage your customers and bring new ones your way. Some of the most useful apps include Coupon Giveaways, Welcome Pages, Newsletter Integration, Fan-Gates, Virtual Gifts, Refer-a-Friends, and Facebook Giveaways.
#6: Be Present: You need to be involved on Facebook to let your customers know you are there. Many businesses will post during banker’s hours because that is when most people are active on the site. Post daily to get the best results.
#7: Toot Your Horn: Let your customers know what good things are happening, so let at least 10 percent of your content be great news about your business. Include announcements about sales and special events. If you have good things happening, share with the world! If your business is featured in local media events, share the link with your followers so they can read more about you.
#8: Be Polite and Respond. If you receive any posts from any customers, whether positive or negative, respond. Be polite to all comments. If you have negative comments and you feel like you want to reply with a snarky comment, pause and think before you do it. What you say on your Facebook page will represent your business, so represent well.