Marketers can use Twitter to better dominate see engine results pages (SERPs). Search engines exclusive exhibit two natural results for a autochthonous website per query, but marketers can publish content elsewhere to curb more of their SERPs and stifle competitors’ rankings.

Pushing content out to sites like Twitter can pull users back to marketers’ sites to verify whatever action. It’s great to physique off-site communities and microsites, but finally marketers want to bring engaged traffic back to their own sites. Marketers should view their total efforts as wheels, with their websites as hubs with different social media spokes. Direct, point-to-point communication helps marketers reduce the risk users will drop off before returning to their sites.

Recently Google & Yahoo signed exlusive contracts with Twitter and Facebook for availablity of live feeds which will be included in the search engines.

Bing Tries to Bring Relevancy Factor to Real-Time Search

As previously reported, Microsoft has prefabricated deals with both twitter & Facebook , which will see Bing feature updates from both networks in real-time see efforts. To me, this says that social media just became an even bigger part of see engine marketing, particularly with Google also on board with Twitter and rumored to be conversation to Facebook.

Bing has already prefabricated a beta version of its Twitter see acquirable to users at bing.com/twitter. The most interesting aspect of Bing’s Twitter see is that it offers something plain older Twitter Search (formerly Summize) doesn’t. That is a connexion factor (or at least an attempted connexion factor).