Why You Need a Facebook Fan Page for Your Website/Brand?
Facebook has 250 million users. Twitter has 40 million. The potential for your audience on Facebook is clearly much bigger and in a way it's easier to find your target. The Fan Page allows you to add your own apps. We plan on creating a ‘box' on fan page which can list latest shows and their comments. On top of custom boxes you can also use the discussion board, this can allow you to get closer to your fan base without having to create custom forums.
On top of that you won't be criticized for punting your own company because after all it is your company page but with the personal touch.
More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook.

Benefits of Facebook Fan Pages:
1.They are Public. As some Fan Pages are not behind a login, Search engines can index them easily thus people might stumble upon them while searching.
2. They contain links to main site. You can get some link credit from facebook.com and the most important part is that its FREE!
3. Sending Updates to Fans is the most important feature as it allows you to sent new updates about products,websites etc, to interested fans whenever you want. This is a nice way of building a database of interested users.
4. You have total control over the content of the page. This can be an important move as it will allow you to have an edge over your competitor. You can send messages and edit and remove sections.
5. You can publish news feeds for all those to read who are there or who have just joined you fan page. This can be like viral marketing.

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